About

Currently: Head of Copy at Free Fly Apparel

Joined the team as the first and only copy hire in early 2023. I built the copy/editorial process from the ground up, shaped our voice, and currently write, edit, and oversee every word that goes out the door. We rebranded in early 2024. I’m biased, but I think it’s a strong evolution. We now lean into real athletes—big-wave surfers, dedicated anglers, and incredible humans—to inform almost every creative decision we make. I’ve created campaign concepts and taglines, written 15+ prospecting and house catalogs (with editorial), named five seasons’ worth of new products, and drummed up print ads for The Surfer’s Journal and Fly Fish Journal, to name a few highlights.

Previously: Managing Editor at Huckberry

Helped grow the business over five years from ▇▇ to ▇▇▇▇▇▇▇▇, whipping up industry-leading emails that go out to 1-million+ readers 3+ times a week. Managed a scrappy team of four incredibly talented writers. Concepted and launched new lifestyle brands—like Wellen, Greys, and Forty Five—along with creating campaigns around all third-party brands and exclusive collabs—like Coors, Ralph Lauren, and Patagonia.

Quick Hits:

– Ran in the 2012 US Olympic Track and Field Trials in the women’s 800m. (Evidence.)
– Grew up in Albuquerque, New Mexico. Currently in the San Francisco Bay Area.
– Still run. Sometimes with Tracksmith—and they make it look good.