Landing pages, emails, campaign work, catalog snippets, and more.
RRL | Huckberry
Landing page creative for a Huckberry collaboration with RRL, featuring hardwearing staples inspired by the American West.
Spring ’26 Travel Campaign | Free Fly
Campaign and catalog creative for Free Fly’s spring ’26 travel moment—featuring anglers and surfers who went down to Baja to test out the new spring lineup in the heatwaves of the desert.
The Oaxaca Edit for Wellen | Huckberry
Wellen’s summer ’22 campaign and product launch, featuring breezy staples inspired by the textures, colors, and traditions of Oaxaca.
Spring ’26 Launch | Free Fly
Seasonal campaign and concept creative for Free Fly’s spring ’26 launch.
Coors X Huckberry
Holiday creative for Huckberry’s ongoing collaboration with Coors.
Men’s Surf Launch | Free Fly
Campaign work introducing Free Fly’s first-ever surf and swim lineup—designed in collaboration with big-wave surfer Mark Healey.
Created Free Fly’s new brand tagline “Wild Comfort” and applied it to print publications along with an evergreen brand message to the brand’s most diehard, premium audiences.
Women’s Surf & Swim Launch | Free Fly
Campaign work introducing Free Fly’s first-ever surf & swim lineup—developed in collaboration with 3x WSL longboard champion Rachael Tilly and the waterwomen on Team Free Fly.
Spring ’25 Launch | Free Fly
Campaign and catalog creative for Free Fly’s spring ’25 launch—featuring Team Free Fly’s diehard anglers.
Key West Travel Campaign | Free Fly
Catalog creative highlighting Free Fly’s newest product lineup through the lens of Free Fly’s anglers getting after it in Key West.
Topogrid Launch | Free Fly
Campaign and catalog creative launching Free Fly’s award-winning guide pant.
Women on the Water | Free Fly
Campaign creative promoting Free Fly’s fishing essentials for women—redefining the category with styles built for women, by women.
The 2020 Father’s Day Shop | Huckberry
Copy featured in the 2020 Father’s Day gift shop on Huckberry—a nostalgic campaign that went out during high-COVID times.
Dirt Ep. 3 Campaign | Huckberry
Campaign creative for Episode 3 of Dirt, Huckberry’s award-winning travel series.
The 2020 Holiday Gift Guide | Huckberry
Email creative and copy for Huckberry’s annual holiday gift guide.
Welcome Email | Huckberry
Refreshed Welcome Email inviting customers into the Huckberry fold through product, storytelling, and community.
The Brown Buffalo X Huckberry
Email creative and copy for an exclusive Huckberry collaboration with The Brown Buffalo carry experts.
The 2021 Valentine’s Day Shop | Huckberry
Valentine’s Day copy targeting those who may have spent a little too much time together throughout 2020.
Lyndsay Harper 